Advanced Diploma of Marketing and Communication

Package Code: BSB

Package Name:
Business Services

Qualification Level: Advanced Diploma

Qualification Code: BSB60520

Qualification Title:
Advanced Diploma of Marketing and Communication

Qualification Description

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Licensing/Regulatory Information. No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirement

Entry to this qualification is limited to those who: Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent, OR, Have four years equivalent full-time relevant work experience.

Package Rules

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