This qualification reflects the role of highly skilled senior floral designers who use a range of specialist technical, creative and conceptual floristry skills to design, construct and sell a diverse range of complex, small to large or themed products. These individuals have substantial depth of knowledge of floristry construction techniques and design elements and principles. With considerable experience across product categories they have a strategic design and product planning focus as part of their job role.
They work with significant autonomy, are accountable for personal outputs and, usually, those of a team. Some senior floral designers take a lead role in coordinating the day-to-day operational and business planning activities of floristry businesses.
This qualification provides a pathway to work as a senior floral designer in a diversity of floristry industry business types including retail floristry shops, studios and those that specialise in corporate or special events. Floral designers may also be individual freelance contractors.
No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.
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